Kalani Amsterdam is the brainchild of Reza Kalani, a young Persian-Dutch designer with an undying passion for art and fashion; a creative individual who considers fashion as one of the most fluid and influential forms of art. Reza Kalani was born in 1978. At the age of 9 he used his first sewing machine and designed first pattern from the left over materials, producing winter hats for his new brand label in his father's company 'KALANI'.

Although he graduated in mathematics and physics, he never forgot his first love, art and fashion. He continued designing and focussed on visual design, garments, scarves and bags.

In 2001 he opened his first shop. His designs become the thing to have for stylish Tehran fashionistas.

In 2011 he moved to the Netherlands, from the beginning he felt a connection to his new home country; it's neat, almost geometrical, countryside, its history, its art.

From the very beginning in the Netherlands, Reza’s focus has been on designing apparels, scarves, bags, and other accessories that defy the conventions of time and never go out of style. Reza Kalani literally refashioned visual art, inspired by the Dutch art, architecture and its culture.

For his first collection at 2014-15, he longed to take the artworks of the Dutch masters from Golden Age out of the timeless and still room, where they are preserved and bring them once again into the streets, making them part of daily life in unique way.

He now uses the combination of elements within geometrical designs and patterns to influence his collections for various products. The effect is striking: it is as if we are seeing the artworks through a glass pane, warped by centuries, but instead designed on exquisite products. The past is present, but not as it was, it has been given a form fit for the future.