MEET THE DESIGNER
Kalani Amsterdam is the brainchild of Reza Kalani, a young Iranian-Dutch designer with an undying passion for art and fashion; a creative individual who considers fashion as one of the most fluid and influential forms of art. Reza Kalani was born in 1978. At the age of 9 he used his first sewing machine and designed first pattern from the left over materials, producing winter hats for his new brand label in his father's company 'KALANI'.
Although he graduated in mathematics and physics, he never forgot his first love, art and fashion. He continued designing and focussed on visual design, garments, scarves and bags.
In 2001 he opened his first shop. His designs become the thing to have for stylish Tehran fashionistas.
In 2011 he moved to the Netherlands, from the beginning he felt a connection to his new home country; it's neat, almost geometrical, countryside, its history, its art.
From the very beginning in the Netherlands, Reza’s focus has been on designing apparels, scarves, bags, and other accessories that defy the conventions of time and never go out of style. Reza Kalani literally refashioned visual art, inspired by the Dutch art, architecture and its culture.
For his first collection at 2014-15, he longed to take the artworks of the Dutch masters from Golden Age out of the timeless and still room, where they are preserved and bring them once again into the streets, making them part of daily life in unique way.
He now uses the combination of elements within geometrical designs and patterns to influence his collections for various products. The effect is striking: it is as if we are seeing the artworks through a glass pane, warped by centuries, but instead designed on exquisite products. The past is present, but not as it was, it has been given a form fit for the future.
INTERVIEW WITH REZA KALANI
RTL4- TV PROGRAM ALTIJD JONG 2022
Kalani Amsterdam is the product of a love story between a designer and his hometown, Amsterdam. Starting out in 2014 with designing the brand logo, Reza Kalani has been paying a tribute to all splendid aspects of the city ever since, from its art and culture to its architecture and lively spirit. In addition to that, every Kalani product embodies the various interpretations of the word Kalani, making it the perfect choice for a soul of substance.
The Kalani monogram is not a mere symbol; it is a delightful visual representation of all that Kalani Amsterdam stands for. The DNA of the monogram is the map of the city of Amsterdam constituting its four parts namely North, South, East, and West, a city that forms the core concept of the brand.
ART & CULTURE
Kalani derives its greatest inspiration from the stupendous art and bustling culture of the Dutch metropolis. Reza Kalani has effortlessly combined rich baroque details from beloved Dutch artworks such as those displayed at the Rijksmuseum with sleek geometrical patterns reminiscent of Dutch architecture and landscape to create products that are unique yet quintessentially Dutch.
The Iranian-Dutch fashion designer Reza Kalani designs silk scarves inspired by the paintings of Dutch masters. The combination of grometrical designs and influences from painters such as Vermeer and Van Rijn make his designs wearable works of art.
UIT KRANT, Amsterdam
Every Kalani product possesses a distinctive design that is the fruit of intense passion and diligent labor. All Kalani elements symbolize and can be traced back to the Dutch capital in one way or the other. The diamond, for instance, is an emblem of Amsterdam’s remarkable value while the brand monogram characterizes the city map. And the cross-like integration of the elements is a representation of the three crosses on Amsterdam’s flag.
Kalani believes in settling on nothing but the very best for you. And this applies to every Kalani creation, from conception to execution. At Kalani, we work tirelessly to select materials and fabrics of only the finest quality in the preparation of all our products to ensure durability, longevity, and reliability.
Kalani Amsterdam is the flagbearer of unmatched craft and skillful technique and promises high quality and uniqueness in all items, be they scarves, ties, or wallets. All our scarves are hand-rolled to give them an artisanal finish and make you feel loved, not to mention add that extra special touch to any attire.
TOP AMSTERDAM GIFT
The chic designs of Kalani Amsterdam along with the brand’s fascinating story and core values make them the perfect Dutch memento for you and your loved ones. A top Amsterdam gift, every Kalani product is more than just a souvenir; it is a wonderful opportunity to bring home an extract of Amsterdam or share your love for the city and Dutch art with kith and kin.
BLUE & GOLD
The Blue & Gold packaging is a magnificent combination of royal blue and gold, two warm hues that denote royalty and grandeur. All exclusive Kalani Amsterdam creations are luxurious treats that come in our elegant royal blue packaging bearing a gold label.
ORANGE & SILVER
The Orange & Silver packaging exhibits a true Dutch outlook, orange being the de-facto color of the Netherlands with silver gracefully complementing it. All Kalani Amsterdam purchases other than the exclusive products arrive in our vibrant orange packaging with a silver label.
Kalani Amsterdam's mission is to enable young Kenyans to break out of the cycle of poverty and transform it into a cycle of success. Kenya is full of strong and creative individuals who are eager to contribute to the world but cannot live up to their full potential due to a lack of basic needs. Kisiwa endeavors to fulfill those needs in various ways through food, education, and counseling to enable the bright youth of Kenya to change the future of their country. Kalani Amsterdam supports Kisiwa by donating a certain amount of its sales to the charity to play its part in this noble and humane cause.
Kalani Amsterdam is a conscientious brand that believes it is our responsibility to present opportunities to the
talented and less fortunate.
The Great Designer says: Freely you have received, Freely give!
We hope you love the concept behind our brand and see it as we do:
a chance to bring some of Amsterdam home – more than
a souvenir, but also a piece of Dutch art travelling the world with you.
Made with love - Kalani Amsterdam